Disclosure: I have been and am currently sponsored by some of the brands discussed. To see more information about my disclosures go here.
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What makes brands different and unique? Are all brands trying to reach the same people? These are a couple questions startups ask when marketing their product and trying to stand out from their competition. In the above video I talk about some of the brands that are using social media as a way to differentiate and reach subculture in social media looking to Ford, Nikon and the NHL as examples. What makes one company different than the next is the companies ability to offer something of value to one subculture over the next based on that brand’s ability to market differently. Each brand has a unique message and market.
In a personal interview with Scott Monty, I asked what makes Ford different? He said, “listening is so important to us.” Social media provides a two way communication for customer care and communication. Ford stands out because they listen and care what people are saying. Testimony to their success, Ford won the prestigious PR Week Award for Best Use of Social Media!
Scott gives credit to Sam DeLaGarza for his excellent communication and management skills working as the Ford Fiesta community manager. The Fiesta Movement Chapter 2 involves 20 teams with 2 people on each team spread out across 16 US cities. Each team is like a micro ad agency contracted for 4 months. They are throwing fun events and parties in their cities while competing with the other teams.
Be sure to tune in tomorrow as I continue this segment with a follow up interview. Mooncricket, aka Beto Lopez, is coming on Pop17 Live to discuss Fiesta Movement Chapter 2. He is one of the few agents selected from Chapter 1, a Justin.tv micro-celebrity and creative genius.