AI Strategy · Narrative Architecture · Operator
Sarah
Austin
AI Strategist & Narrative Architect
Driving AI adoption, positioning, and growth at the intersection of enterprise strategy and emerging technology.
AI Strategy · Narrative Architecture · Operator
AI Strategist & Narrative Architect
Driving AI adoption, positioning, and growth at the intersection of enterprise strategy and emerging technology.
AI does not fail because of capability.
It fails because of positioning, trust,
and adoption.
— The central thesis behind every engagement
Core Thesis
The companies winning in AI aren't just building better models — they're building better narratives. Three pillars define the difference between adoption and abandonment.
Most AI companies position on capability. Winners position on the transformation they enable. The difference determines whether you get a demo or a deployment.
Enterprise AI adoption stalls at trust, not technology. Building narrative infrastructure that converts skeptics into champions is the highest-leverage GTM investment.
The best AI products with weak distribution lose to average products with strong distribution. Narrative is the distribution layer most teams ignore.
Trusted by industry leaders
Writing & Research
Selected contributions exploring technology adoption, market narrative, and the future of digital economies.
Leadership & Experience
A career built at the intersection of enterprise technology, emerging markets, and strategic narrative.
Tilted
Leading marketing for the world's first AI OS purpose-built for social media. Driving go-to-market strategy, partner ecosystem development, and AI-powered product positioning.
Kava Labs
Led content strategy and narrative positioning for a cross-chain financial services platform. Built marketing campaigns that grew the community to 100,000+ power users and contributed to $2B in assets under management.
Oracle
Built positioning and messaging for Oracle Financial Services solutions. Designed B2B customer development pipelines with buyer personas for financial services. Crafted messaging across product demos and executive communications for the 8,500-person Oracle Financial Services department.
SAP
Contributed to 1–3 campaigns annually over nearly 7 years, including the SAP Leonardo e-book on machine learning. Built a data science visualization using FitBit data to demo the power of SAP HANA for health insurance companies. Awarded SAP Hacker of the Year in 2013.
HP Enterprise
Marketing manager for HPE machine learning services and products. Evangelized ML services including NLP text analysis and speech recognition at industry events. Created and implemented marketing plans and managed influencer programs.
Stremor Corp
Managed a team of 4 AI developers building the predecessor to Microsoft Cortana from idea to launch. Optimized feature release time and costs by 30% with Agile. Automated testing processes by over 100%.
Forbes
Covered digital issues and breaking technology news for Forbes' San Francisco office. Produced segments for the Forbes Video Network, syndicated to Forbes on Fox and FOX NEWS. Over 6 years of tech journalism.
Ford Motor Company
Led CES content marketing campaign for Ford Fiesta launch. Contributed to a marketing plan that generated pre-orders one year before the US launch, outselling projections pre-launch.
Intel
Advised the CMO on transitioning traditional advertising budgets toward social media, achieving over 80% ad spend migration. Saved the company $250,000 by leveraging blogger networks. Contributed to the launch of Intel WiMax.
Media & Recognition
Featured across tier-one publications and stages. Recognized for translating complex technology narratives into actionable market intelligence.
Speaking & Advisory
Available for keynotes, executive advisory, and strategic consulting on AI adoption, positioning, and go-to-market narrative architecture.
Connect
Selective about engagements. Open to the right conversations about AI strategy, executive positioning, and advisory.
CMO · Head of Strategy · VP Growth
AI Startups · Enterprise AI · GTM
Keynotes · Panels · Press